Transformación de puertos territoriales cubanos en plataformas logísticas integradas orientadas al cliente

Abstract

Like many other developing countries, Cuba also faces the unavoidable and peremptory need to transform the traditional concept of operation of its ports that implies significant changes in the already traditional model for its management. The lack of methodological support to carry out this strategic transformation in the main Cuban territorial ports, led to the design of an alternative and complementary, as well as pertinent, flexible and robust methodological instrument that can guide the complex process of transforming them into integrated customer-oriented logistics platforms in Cuban conditions. Based on a situational diagnosis of context, the phases and stages of strategic planning were adapted to this singular process, taking the port of Cienfuegos as referent. The exposed result focuses on the foundation of the designed methodological instrument for its application in Cuban territorial ports that allow its management as a critical node of dynamic integration of the port logistics chains, associated with a 3^rd generation port.